May5
May5 is a luxury brand offering a premium café experience and curated lifestyle products combining quality, elegance, and sustainability to create a space that celebrates the art of living.
Type:
Logo & Branding
Role:
Brand Identity Designer
Date:
Oct 2023
The Vision: CHANGE THIS CONTENT
The client wanted a brand identity that would capture the essence of luxury living. May5 needed a modern, elegant logo and visual style that embodied the brand’s focus on sophisticated cafe experiences and high-end lifestyle products. The goal was to create a brand that exudes elegance and appeals to a premium audience while emphasizing sustainability and the art of living.
How I reached the solution
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My Role
I was responsible for the complete visual branding of May5, including logo creation, color schemes, typography, and brand guidelines. My task was to ensure the brand reflected luxury, modernity, and a unique character.
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Duration
The project took 2 months, during which I engaged in intensive research, ideation, design, and refinement stages.
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Tools
Adobe Photoshop for creating mockups and visual elements.
Adobe Illustrator for logo design, typography, and scalable vector assets.
Procreate for rough sketching and brainstorming.
Adobe After Effects for adding motion elements to the digital branding materials.
Create a modern, sleek, and innovative brand identity that reflects DuPont Infinity’s vision of infinite possibilities in the real estate market.
To develop a brand identity that conveys luxury, elegance, and modern living.
To design a logo that captures the brand’s essence of sophistication and the celebration of everyday moments.
To create a visual language that aligns with May5’s values of quality, style, and sustainability.
To appeal to a target audience of young professionals, urban dwellers, and individuals seeking a premium lifestyle.
Research Methods
To position May5 in the competitive market, I employed a variety of research methods:
Market Research: Studied current trends in the luxury cafe and lifestyle sectors to understand how May5 could stand out.
Competitor Analysis: Analyzed the branding strategies of similar high-end cafes and lifestyle brands to identify gaps and opportunities.
Customer Interviews: Conducted informal discussions with potential customers to understand their preferences for luxury cafe experiences and high-end products.
Mood Boards: Created visual mood boards to capture the desired aesthetics and inspire the brand’s design direction.
Analysis
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Competitive Analysis
I studied other luxury cafes and lifestyle brands like One8, focusing on their branding, color palettes, and messaging. This helped identify what was working well in the market and what could be improved to set May5 apart.
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Pain Points
I found that many luxury cafes lacked a sense of connection between the cafe experience and their lifestyle products. The goal was to create a seamless brand that tied both together while emphasizing quality and elegance.
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Target Audience
I targeted young urban professionals, tech-savvy millennials, investors seeking innovative opportunities, and individuals interested in modern urban living. The brand needed to be fresh, forward-thinking, and aspirational to appeal to this demographic.
Brainstorming and Ideation
I began by sketching various logo concepts and exploring different typography styles that conveyed elegance and modernity. Several brainstorming sessions were conducted, focusing on color schemes, symbols, and visual elements that would best reflect May5's ethos of luxury and sophistication. Ideas were refined through feedback, leading to a cohesive and visually striking brand identity that captured the essence of luxury in everyday life.
Final Design
Photography Style for May5: A Touch of Elegance in Blue
Using Midjourney, I created a series of images for May5, highlighting shades of blue to reflect the brand’s elegance and modernity. The cool blue tones evoke calm and sophistication, perfectly aligning with May5’s luxurious vibe. Each image captures the beauty of refined moments, blending light and shadow to emphasize quality and detail, bringing the brand's vision to life.
