Msnack
Msnack is an app that lets moviegoers order snacks from their seats, avoiding queues and delays. It ensures a seamless experience with quick browsing, secure payments, and seat delivery. Ideal for people who value convenience.
Type:
UI/UX Design
Role:
Research | User Experience Design |
Visual Design | Prototyping
Date:
Sep 2024 - Nov 2024 (13 Weeks)
Background: During my Google UX Certification I visited my local movie theater and noticed how stepping out to order snacks disrupted the movie experience. Long queues, slow service, and the hassle of finding your seat again are common frustrations. People struggle with wasted time, limited payment options, and juggling food on the way back. These challenges inspired Msnack, a solution to make snack ordering seamless and enhance the movie-going experience.
The Problem
Statement
People often face challenges in ordering snacks during a movie, such as long queues, limited options, and disrupted experiences. Msnack aims to streamline snack ordering by providing a convenient, user-friendly app that allows customers to browse, order, and receive snacks seamlessly without leaving their seats, enhancing the overall movie experience.
Target Audience
Moviegoers: Individuals who frequent theaters and prefer a seamless movie experience without interruptions. Likely to be tech-savvy to using apps for convenience.
Families with Children: Parents looking to order snacks conveniently without leaving children unattended during the movie.
Young Adults and Millennials: People aged 18–35 who value time efficiency and enjoy the convenience of pre-ordering or in-seat delivery.
Theater Enthusiasts: Regular cinema visitors who appreciate technology-driven services enhancing their overall experience.
Busy Professionals: Individuals juggling tight schedules, valuing quick and hassle-free snack ordering.
Accessible Needs Audiences: People with limited mobility or those who prefer less movement in crowded spaces.
Empathize: User Insights
During the empathize phase of my Msnack project, I conducted interviews with a variety of individuals—corporate professionals, parents, people with accessibility needs, and regular moviegoers—to understand their challenges when ordering snacks at movie theaters. Here’s a summary of the key issues they face, along with snippets from the conversations:
Here are four key pain points users face while ordering snacks at movie theaters:
Slow App and Navigation – Apps often load slowly or have complicated interfaces, causing frustration when trying to place orders quickly.
Limited Snack Options – Users dislike the lack of variety and customization in snack choices, especially for those with dietary preferences.
Accessibility Issues – Many apps don't cater to users with accessibility needs, such as poor visual design or lack of screen reader support.
Pricing Transparency – Hidden fees and unclear pricing at checkout cause confusion and dissatisfaction for users.
User Journey Map
The Ideation Phase
The Research Phase
Key Insights and Findings
🌈
Key Advantages of Competitors
Integration with ticket booking provides convenience.
The option for in-seat delivery enhances user experience.
Discounts and loyalty programs attract repeat users.
🔍
Challenges and User Pain Points
Limited customization and availability of specific snack options.
Delays in delivery disrupt the movie experience.
Apps often lack intuitive navigation, especially in low-light environments.
Accessibility features like voice commands or large text are rare.
⚡️
Opportunities for Msnack
Focus on an intuitive UI tailored for low-light theater settings.
Introduce highly customizable snack combos and dietary preferences.
Improve delivery speed with real-time tracking.
Add accessibility features and multiple payment options.
User Personas
Initial Story Board
Sketches
User Flow
User Testing
Visual Design
I chose a dark theme as the primary interface for the Msnack app as it reduces eye strain in low-light environments and makes the vibrant snack images and key call-to-action buttons stand out, enhancing usability and aesthetic appeal. Additionally, the app supports a light theme to cater to diverse user preferences, ensuring a versatile and inclusive design experience.
Final Solution
Prototype
Conclusion
I chose a dark theme as the primary interface for the Msnack app as it reduces eye strain in low-light environments and makes the vibrant snack images and key call-to-action buttons stand out, enhancing usability and aesthetic appeal. Additionally, the app supports a light theme to cater to diverse user preferences, ensuring a versatile and inclusive design experience.